Capstura Creative Studio

Capstura

Hoka One-One

An animation showcasing Hoka One One’s Clifton 6 shoe, created by our talented Motion Artist using Cinema 4D.

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THE RESULT

Shandya Fajar’s hard work paid off in the form of a stunning 7-second animation that not only promoted Hoka One One’s Clifton 6 shoe but also helped him improve his skills in Cinema 4D.

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PROJECT DETAIL

The Film Detail of How I Brought ‘Driven Mastermind’ to Life

Client

Hoka One-One

Released

25 September 2020

Duration

07 seconds

Format

Full HD (1920 x 1080)

Music

Untitld - Burnin Up

Producer

Shandya Fajar

Graphic Designer

Shandya Fajar

Motion Artist

Shandya Fajar

Offline Editor

Shandya Fajar

Product

Hoka Clifton 6

the Goals

Our goal for this project was to create a visually striking and engaging 7-second animation that showcased the key features of Hoka One One’s Clifton 6 shoe and promoted our agency’s motion graphics expertise.

The Approach

Our approach was to utilize the latest software and tools to create a smooth and seamless animation that accurately depicted the Clifton 6 shoe’s key features, such as its lightweight design and cushioning technology.

the Challenges

One of the biggest challenges we faced with this project was creating a visually appealing and engaging 7-second animation that accurately depicted the key features of the Clifton 6 shoe without overwhelming the viewer with too much information. We had to strike a balance between showcasing the shoe’s features and keeping the animation simple and concise.

THE PROCESS

How I Turned a Creative Vision into a Stunning Film

Concepting

Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.

Scripting

Writing the script, including dialogue and action, as well as making revisions and getting feedback.

Storyboarding

The storyboard is a visual representation of the script to describe each scene and design that you want to appear in the video later.

Design and Animation

This is where the visual elements are created, and the animation is developed based on the storyboard.

Sound Design & Editing

This stage involves adding SFX and music and editing the footage to achieve a cohesive and impactful final product.

Delivery

The final video is exported in the desired format and sent to the client or to the client’s desired platform.

THE CONCEPT

Exploring different angles and perspectives to come up with a unique and engaging concept.

intro

Animation

Style Frame

more works

See other work from Shandya Fajar to get the new reference for your project

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