Capstura Creative Studio

Capstura

Innisfree Beauty Class

The video of the Innisfree Beauty Class event successfully captures the essence of Korean skin care and demonstrates the brand’s commitment to natural ingredients.

WATCH

THE RESULT

With stunning visuals, the event video for Innisfree Beauty Class highlighted the brand’s expertise in Korean skincare and helped attract more attendees to the event.

Play

PROJECT DETAIL

The Film Detail of How we Brought this film to Life

Client

Innisfree

Released

19 December 2018

Duration

02 minutes 07 seconds

Format

Full HD (1920 x 1080)

Music

Artlist.io

Producer

Harie Obbie

Director

Harie Obbie

Videographer

Yufi Abdi and Shandya Fajar

Offline Editor

Shandya Fajar

Colorist

Shandya Fajar

the Goals

Our goal for this project was to create a visually captivating event video that captured the essence of Innisfree’s Beauty Class and promoted the brand’s expertise in Korean skincare, while also showcasing the event to a wider audience.

The Approach

To achieve our goals, we utilized a variety of techniques, including visually stunning shots of the products and the event, interviews with attendees and experts, and compelling storytelling that highlighted the brand’s commitment to natural ingredients and Korean skincare traditions.

the Challenges

One of the biggest challenges we faced with this project was creating a video that accurately depicted the essence of Korean skincare while also promoting the event to a wider audience. We had to strike a balance between showcasing the brand’s expertise and promoting the event, all while maintaining a consistent tone and style throughout the video.

THE PROCESS

How I Turned a Creative Vision into a Stunning Film

Concepting

Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.

Scripting

Writing the script, including dialogue and action, as well as making revisions and getting feedback.

Pre-Production

Planning and preparation, including casting actors, scouting locations, and creating a shooting schedule.

Production

Filming the project, including setting up shots, directing actors, and capturing footage.

Post-Production

Editing the footage, including adding music and sound effects, color grading, and finalizing the edit.

Delivery

Exporting the final film and delivering it to the client or publishing it on a platform.

THE CONCEPT

Exploring different angles and perspectives to come up with a unique and engaging concept.

THE MOMENTS

more works

See other work from Capstura to get the new reference for your project

You have a new project?

We ready to help you.