Capstura Creative Studio

Capstura

Urban Republic

A short film project that showcases the importance of morning routines and finding inspiration in everyday moments.

WATCH

THE RESULT

The final video product of the Urban Republic running event showcased the brand’s products in an engaging and entertaining way.

Play

PROJECT DETAIL

The Film Detail of How we Brought this film to Life

Client

Urban Republic

Released

07 March 2023

Duration

01 minutes 57 seconds

Format

Full HD (1920 x 1080)

Music

Artlist.io

Director

Shandya Fajar

Producer

Agus Mufid

Videographer

Shandya Fajar

Offline Editor

Shandya Fajar

Colorist

Shandya Fajar

the Goals

Our goal for this project was to create a video documentation of Urban Republic’s running event that highlighted the brand’s products and promoted a healthy lifestyle.

The Approach

Our approach was to capture the event in a way that showcased the fun and excitement of the activities while also featuring Urban Republic’s products. We utilized various camera angles and editing techniques to create a dynamic and engaging video.

the Challenges

One of the biggest challenges we faced with this project was capturing all the important moments during the event, such as the warm-up, the run, and the workshop. We had to be strategic with our shots and ensure that we captured everything we needed for the final video product.

THE PROCESS

How I Turned a Creative Vision into a Stunning Film

Concepting

Brainstorming and ideation to come up with the initial concept for the film, including storyboarding and creating style frames.

Scripting

Writing the script, including dialogue and action, as well as making revisions and getting feedback.

Pre-Production

Planning and preparation, including casting actors, scouting locations, and creating a shooting schedule.

Production

Filming the project, including setting up shots, directing actors, and capturing footage.

Post-Production

Editing the footage, including adding music and sound effects, color grading, and finalizing the edit.

Delivery

Exporting the final film and delivering it to the client or publishing it on a platform.

THE CONCEPT

Exploring different angles and perspectives to come up with a unique and engaging concept.

MOMENTS

more works

See other work from Shandya Fajar to get the new reference for your project

You have a new project?

We ready to help you.